China International Footwear Fashion Week And The Second 5G Digital Intelligence Ordering Fair Were Successfully Held In Huilima

On February 22-26, sponsored by Yongjia County Government and undertaken by Yongjia County Shoes and Leather Industry Association China International Shoes Fashion Week The second 5G digital intelligence order meeting (spring and summer 2023) was successfully concluded in Wenzhou Yongjia Huilima Puxi 77 (Huilima shoe leather industry digital intelligence park).

Relying on the Huilima shoes and leather industry Internet platform, with its strong supply chain integration capability, 60000 square meters of offline digital intelligence park exhibition space and a number of innovative activities, this order meeting attracted more than 100 factories from Wenzhou, Guangzhou, Fujian, Chengdu, Danyang, Taizhou and other shoe and leather industry belts to participate in the exhibition, including men's and women's fashion shoes Leisure sports shoes And many other categories. In five days, we received offline channels such as regional service providers, shoe stores, supermarkets and street stores from all over the country, and more than 4000 online channels such as live broadcast e-commerce, industry celebrities and cross-border trade, with a total turnover of more than 500 million yuan. Among them, the direct broadcast e-commerce and cross-border trade orders exceeded 40%, and the shoe leather industry belt city hall, which was unveiled for the first time, also gained a lot.

*City special hall becomes the focus to meet the demand of "one-stop procurement"

Different from other order fairs, the event invited outstanding representatives from many shoe leather industrial belts across the country to make their debut in the form of "city hall". The representative enterprises come from the industrial clusters of Guangzhou, Fujian, Chengdu, Taizhou, Wenling, Danyang, etc., and they are all showcased in their own categories, attracting many buyers to stop. On site, different categories are combined to adapt to different customer groups and market channels, provide more accurate ordering services, and meet the one-stop procurement needs of buyers.

*Activities such as industry research clubs and industry salons to build ecology and promote exchanges

"Not just ordering" is the innovative concept of this 5G digital intelligence ordering meeting. During the order meeting, the industry research club (product special session) for manufacturers and supply chain customers brought a practical training class for factory designers and product planners with the topic of "international authoritative trend release+popular product planning+popular product tool landing"; For purchasers across the country, there is a special industry salon called "New Future Channel", which focuses on the transformation of offline retail and helps customers upgrade their channels. These series of valuable activities have turned the traditional ordering from a single procurement to a platform for resource integration and industrial exchange, and truly built a "flowing shoe leather industry chain".

　 *Subdivision of channels, live broadcast of e-commerce and cross-border trade special session attracted attention

For increasingly mature live broadcast online retailers With cross-border trade customers, this order meeting has opened up a special ordering channel for industrial celebrities and cross-border trade. According to the characteristics and needs of online customers, customized products are established and online supply chain is integrated to help customers find their own source of explosive funds and establish a stable supply chain system. In the special ordering session, nearly 40 live broadcast e-commerce customers engaged in platforms such as Tiao Yin, video number and fast hand, and nearly 20 customers engaged in cross-border trade were attracted to participate.

*60000 square meters of shoe leather industry digital intelligence park and supporting exhibition services to enhance the "face value" of the order meeting

At the moment when more and more attention is paid to experience and image, the exhibition space and supporting services of the Order Fair have also become one of the important measures of Huilima's differentiated exhibition. Huilima Puxi 77, which was completed in July last year, is a new online celebrity clocking place in Wenzhou. It has well-equipped independent exhibition halls, roadshow centers, live broadcast rooms, shared offices, talent apartments and other facilities, which can meet the diversified needs of customers at the order fair and provide better display services and exhibition experience.

[Background link of order meeting]

5G digital intelligence order meeting was settled in Yongjia, Wenzhou last July“ China International Shoes Fashion Week ”One of the important activities in the brand. Relying on the industrial advantages of Yongjia Men's Shoe Base, the resources and technical advantages of Huilima's shoe leather industry Internet, and the brand's international building mode, it comprehensively demonstrates the digital innovation vitality and brand building strength of China's shoe leather industry, and innovatively explores the concept of "digital shoe leather industry", Strive to create a new Yongjia model for innovation and upgrading of China's shoe leather industry!