Six Directions Of Internet + In China'S Textile And Garment Enterprises

The companies participating in this training include Jiangsu Baicheng Garments Co., Ltd., Jiangsu nine deer Clothing Co., Ltd., Jiangsu Dadi Penguin dress Co., Ltd., Suzhou fine garment house Clothing Co., Ltd., Suzhou darmat dress Co., Ltd., Changshou City Zhaofeng Digital Printing Co., Ltd., Jiangsu new Cage Textile Industrial Co., Ltd., Jiangsu Sheng Ye zipper manufacturing Co., Ltd., Changshou City Asia Textile Decoration Co., Ltd. and dozens of garment enterprises, with annual output value of 1-10 billion, and the chairman and general manager of the enterprises are present.

In the class, Cao Lei highlighted the pformation of garment enterprises.

Six directions:

First, the electricity supplier.

Cao Lei said fashion change demands.

Enterprises track the market situation in real time, anticipate the change of customer needs, and react quickly to customer requirements. E-commerce, through the survey of user interest and the collection of customer feedback information, provides a low-cost technical means for enterprises to achieve this goal.

There are mainly several investment directions in the clothing business.

The first is the opportunity brought by the e-business mode to improve the performance of traditional garment enterprises.

The two is the investment opportunities brought by the third party service providers to help the clothing business operators.

The three is the investment opportunities in the subdivision industry of clothing business.

Cao Lei pointed out that clothing development of e-commerce is the trend of the times, and clothing.

In the future, there are mainly trends: the clothing B2C market will continue to grow significantly; some enterprises will use the C2C mode to trade gradually to the B2C mode; high technology will further integrate with the clothing B2C; the service will be more diversified, and the customized service will be strengthened.

According to the "China clothing e-commerce operation report" released by the China Electronic Commerce Research Center in 2015, in 2015, China's garment industry accelerated structural adjustment and pformation and upgrading. The overall development of the whole industry was basically benign, and the main economic performance indicators grew steadily.

among

B2B e-commerce is developing rapidly; it occupies a dominant position in the industry's electricity supplier; the integration and development of home textile and apparel online retail and offline, and the collaborative development of the traditional brand enterprises' offline stores, and the online brand enterprises are developing faster under the offline stores.

Textile and clothing in 2015

The total paction volume was 371 million yuan, up 25.4% from the 29596 yuan in 2014.

Cao Lei also summarized the six characteristics of the clothing business market:

At the same time, Cao Lei mentioned clothing enterprises.

The main models include the self built model, the POP model, the outsourcing model, the cross-border mode, the distribution model, the C2M model, the O2O mode, and the B2B model.

Two, branding

Cao Lei said that Taobao was first established by clothing sales. From a certain point of view, the Chinese garment industry has created the core business of Taobao and Ali, and has also created a large number of e-commerce brands.

In the overall downturn of the apparel retailing industry, the price performance ratio has become an important criterion for consumers to choose clothing products.

The rapid expansion of the Amoy brand seems to illustrate this point.

According to enterprise database monitoring,

The driving force of the expansion of the online shopping market is that clothing as a daily consumer goods has a higher rate of repeat purchase, and the frequency of demand is relatively high.

The current clothing business market includes: 1) platform

Tmall / Taobao, Jingdong, vip.com, Suning, Amazon, Dangdang, eBay, etc.; 2) vertical electric business: Van Geshi, Masa Marceau, Lomu, Meng bausa; 3) network brand: Han Du Yi house, Yin man, cracking silk, green box, seven grid, zero number male; 4) traditional enterprises do electric business: UNIQLO, Mei bang, Gloria, Semir, Lining and so on.

Cao Lei analyzed from the typical clothing Internet brand data that the growth of Korea's dresses in 2008 was very fast, with 3 million yuan in initial sales and 40 in the team. By 2014, the two figures had increased to 1 billion 500 million yuan and 2600 respectively.

Hui Mei Group achieved operating income of 216 million yuan, 590 million yuan and 956 million yuan respectively from 2012 to 2014, and the net profit was 20 million 17 thousand yuan, 34 million 125 thousand and 300 yuan and 38 million 907 thousand and 700 yuan respectively. While the net profit increased, the net profit rate was declining.

From this we can see that the days behind the rapid expansion of the brand are not easy.

Three, O2O

Cao Lei said, O2O online offline integration mode through massive traffic sharing, based on LBS member sharing, a variety of sales mode, fast shopping mode, big data precision marketing from online to offline, and then by reducing the cost of service, fast

Services, expanding commodity categories, sharing inventory and enhancing purchasing power from offline to online create infinite possibilities for complementary advantages.

At the same time, Cao Lei also cited the O2O model represented by UNIQLO, the customized O2O mode represented by fashion fashion.

Represented by life experience shop O2O mode, represented by Gloria fans O2O mode and other cases, analysis shows that in the face of the general trend of the development of the electricity supplier, traditional retail businesses are going down, the traditional clothing enterprises must change, combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.

Four. Intellectualization

Under the hardware rejuvenation of the "draught", both big manufacturers and start-up companies have launched intelligent hardware products, or build intelligent hardware related platform system.

Cao Lei mentioned that in the next 20 years, we will come to the era of "industrial Internet".

It will change every industry, organization and society as a whole.

The cross boundary integration represented by the industrial Internet has become the general trend of development. From the earliest retail industry to today's financial, medical, wearable, online education, online travel and life services, the traditional hardware field will also be changed.

Meanwhile, Cao Lei listed them.

Smart vest, discolored T-shirt, smart baby socks, smart size pants, smart fitness clothes, color changing sanitary sliver detector, intelligent clothes clothes clip and so on.

The case shows that intelligent hardware has opened the era of smart clothing.

Five, financial

Cao Lei analyzed in class.

The business mode of finance also indicates that financial services will run through the whole industry chain of garment industry, and the turnover of funds in all links may adopt the new solution brought by Internet technology.

So the Internet will change the whole garment industry.

And the financial industry will become the apparel industry chain.

The first breakthrough.

Six, digitalization

Cao Lei to

Taking the industry online ordering tool as an example, the online intelligent ordering system of brand clothing oriented distributor (B2S mode) is introduced from seven aspects of online shopping experience, user convenience experience, data real-time update, instant information synchronization, easy support for large concurrent online, flexible screening function, and featured live show.

Cao Lei said big data on clothing.

The development is of great significance, for example, the demand for clothing products in different regions of the country will be different.

The process of distributing goods is experience, but through big data, we can understand the actual differences of local markets in detail, so as to launch products in a targeted way.