Transformation Of B2B Platform For Spinning And Weaving Industry To Build "B2B+ Entity" Platform

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With the development of technology and e-commerce, the B2B platform for textiles at home and abroad quickly entered the booming fast lane. But it is also like the Internet bubble. After a lot of excitement, the mature and calm people began to query the business mode and development of the B2B platform.

Domestic B2B platform is difficult.

Looking at the overall development of the domestic B2B platform, we are faced with the following difficulties:

First of all, after the user becomes mature, small and medium-sized enterprises have a more detailed understanding of network marketing promotion, and many small and medium-sized enterprises are gradually starting to search engine marketing directly.

Search engine has become an alternative placement of B2B portal website. The core value of the platform is low. At present, a large number of B2B platforms still remain in the issue of supply and demand information and search.

A large number of free, crawling, automated mass information and even outdated information have a huge impact on the information value of the website.

Next is the "relationship marketing" of domestic industrial products procurement, which is introduced by acquaintances, and the B2B platform can not directly lead to sales.

The "online comparison" as the platform's important value should be able to save part of the travel cost, but also because a large number of sales were achieved through interviews, inspections and even collective assessments, and lost the original meaning.

In addition, the integrity and capital payment system is not obvious.

The credibility of the third party capital guarantee institutions is not high, and the unclear profit pattern restricts the development of enterprises in the field of B2B.

What needs to be pointed out is that due to the fact that there are few online pactions and large capital pactions are inconvenient and so on, few websites can monitor pactions and collect trade royalties. For example, the most famous online procurement website for industrial products, Bai Zhuo purchasing network, can not be fully realized.

Spinning and weaving industry B2B platform is expected to break

So, is there no room for development of B2B service platform? Definitely not.

From the guidance of China's macro policy, whether it is guided by the government's macro level or from the actual development of China's textile and garment industry, "

"And" 4 industries "will become an important technical means to promote industrial pformation and upgrading.

In this way, the development of B2B platform in textile and garment industry will also show the following trends:

First of all, due to the application of new technologies, new business models will emerge. Mobile commerce has become the mainstream business. With the joint development of desktop and mobile platforms, the socialization of textile and apparel B2B platform has become an inseparable part of business, and will enter the market with the new profit model represented by big data.

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At the same time, based on the perspective of supply chain and industrial chain, the future

The platform will go from the simple information platform to the industry solution and the industrial chain integration mode, rather than the simple seller gathering platform. "Deep plowing" will become an important part of the ecological chain of the big e-commerce industry.

From the perspective of horizontal development of industry, integration and integration can achieve the connection between different supply chains and form a more close relationship. Vertically, there are a large number of exchanges between upstream and downstream industries and mutual value in the industrial chain, thus forming an ecosystem with platform as the center and connecting the entire industrial chain.

Based on the deep integration of value chain, the integration of enterprise value chain, industry value chain and global value chain is integrated with B2B platform. With the help of new technologies such as O2O line and online linkage, the entity value chain and virtual value chain can be seamlessly linked, and the two agglomeration effects can be generated through the linkage of enterprises on the platform.

Through technological progress and platform services, enterprises can easily enjoy some services of large enterprises, such as finance, scientific research and personnel training, which will help SMEs participate in the global value chain division more effectively and continuously enhance their innovation capability.

With the enhancement of enterprise capability, the profit mode will be diversified. The traditional membership information profit model will be challenged. The core certification membership admission system + membership mobility + high credit guarantee will become a new normal.

With the improvement of service depth, value-added services such as data collection, cloud services, social marketing and financial services will represent a new profit model.

Of course, this field will also carry out a more professional and detailed division of labor, in other words, let professional people do professional things.

Textile, clothing and other production enterprises will tend to focus on production costs and process improvement, while network marketing can be outsourced to professional companies.

There are still a lot of mining space in the field of subdivision, and the textile and fabric industry can be further segmented to make targeted services for the typical small industries. Further changing the large and complete B2B platform can not meet the needs of professional enterprises.

For more enterprises, in the endless stream of new media, we should make full use of and integrate relevant marketing organizations, such as SNS, micro-blog, WeChat and other platforms to improve the evolution and optimization of B2B platform in publicity.

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Building "B2B+ entity" experience platform

As a national textile fabric solution service platform set up by industry associations, the national textile and fabric Museum has taken full account of the characteristics of textile fabric products trading at the beginning of its establishment, and has made efforts to create solutions for product classification, coding, query and so on, which are in line with industry norms and operational habits. Efforts have been made to create a physical fabric display and display unit with virtual reality information browsing, which is substantially different from the general B2B service platform in terms of professionalism.

The fabric Museum first completed the formulation of the national standard for textile product classification code under the guidance of the superior management unit.

At present, the standard has been promulgated and implemented, which provides reliable and standardized carrier for the informatization construction of textile products.

Standardized product classification and coding methods can provide effective information management and information pmission for the similar products in the upstream and downstream of the supply chain, and further establish a solid foundation for the fabric industry to carry out the informatization construction and information service B2B platform of the whole industry.

At the same time, the fabric Museum has carried out the construction of the whole industry fabric entity library. Under the guidance of industry leaders and local governments, it has set up a solid fabric Museum in China's main textile production cluster, and has carried out collection, collation, information construction and promotion of all kinds of textile fabrics.

After several years of efforts, the fabric Museum has been deeply rooted in the Chinese fabric production base. In the process of continuous cooperation with the fabric production enterprises, it continuously absorbs and integrates the high-quality fabric resources and nutrients in China, laying the foundation for the platform to develop service contents in all kinds of fabric product segments.

Today, the fabric Museum has formed the largest and most complete fabric store in China. It has realized the collection and collation of fabric products for more than 5 years in China. It provides important historical archives data and physical samples for fabric data search engine, fabric data analysis, and fabric popular element data mining. It provides a real experience for the B2B service platform, and provides an important data source for solving the problem of online pactions in the process of B2B platform communication because of factors such as color, handle, fashion style, product quality and other factors.

More importantly, at the same time of resource integration, the fabric Museum actively promotes the internationalization of the platform in order to promote the export of textile fabric products, and first set up the first overseas branch library in Losangeles.

The establishment of Losangeles branch has opened a door for international cooperation for the national fabric Museum, and has accumulated experience for the future development of the "B2B+ entity" experience platform in the fabric Museum.

The "B2B+ entity" experience platform not only launched the national fabric museum project, but also laid an important gene for the future development of the national fabric Museum.

After several years of platform building, from the actual market development, through the "B2B+ entity" experience this mode of self replication and split, the fabric Museum combines the information platform with the entity experience platform, absorbs the influential and responsible textile fabric suppliers, large garment production enterprises, large garment brand operation enterprises, and textile and clothing colleges and universities, and directly establishes a high-end, efficient and high-quality ecosystem with the core of solid fabric as the core and the information software as the means.

In order to ensure the rational development of the fabric platform ecosystem, the national fabric Museum has developed a professional, high-end, efficient, safe, convenient, tribal, and industry university research strategy for its own development.